Most service businesses are focused on getting more leads.
More ads. More traffic. More marketing spend.
But here's what nobody talks about: the money you're already losing.
Every day, revenue slips through cracks in your operation. A call that went to voicemail and never got returned. A quote that was sent but never followed up on. A lead that came in hot and went cold because the process broke down somewhere between interest and invoice.
These aren't dramatic failures. They're quiet ones. Small. Invisible. Easy to miss.
But they add up.
A missed $800 job here. A $2,000 project that drifted away there. Multiply that over weeks and months, and you're looking at tens of thousands of dollars. Revenue you earned, but never collected.
The frustrating part? You're doing the hard work. You're generating interest. You're getting calls.
You're just not keeping all of it.
That's a revenue leak. And until you find it, no amount of marketing will fix it.